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This division was based out of an RJ Reynolds advertising firm and focused on promoting Camels cigarettes by finding researchers who could substantiate the medical claims that the company was making in advertisements
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9.4 Advertising Matter 9.4.1 Restrictions Any advertising, promotional, or sales matter that solicits or induces the mailing of any article described in PUB 52 as hazardous, restricted, or perishable is nonmailable except that such matter relating to controlled substances, radioactive materials, restricted liquids and powders, battery-powered devices, odd-shaped items in envelopes, and switchblade and ballistic knives, as described in PUB 52, is mailable if it contains packaging instructions and any other mailing limitations under PUB 52, 508.9.0, and 508.10.0 (18 USC 1716)